Sato Pharmaceutical Co., Ltd. (president: Seiichi Sato) will start to air its new TV commercial series for Yunker tonic drinks with catch phrase "Powered by Yunker" on December 8, in time for the colds season. The first one is entitled the "Wild West.

The Yunker TV commercial series featuring the MLB player Ichiro Suzuki has continued more than four years. Now that the consumers have come to recognize Yunker in association with Ichiro, a new TV commercial series with catch phrase "Powered by Yunker" starting with the "Wild West" version is going to be on the air. This new commercial clip, in which Ichiro comes to the rescue of a beauty as a "batter in the wilderness," has a stronger plotline than any of its predecessors. In particular, the association between Ichiro and Yunker has been further strengthened this year, as it has ever since 2001 when Ichiro first appeared in a Yunker commercial. He held a Yunker bottle in his hand in the second year, called out "Yunker" in the third year, and declared "I drink Yunker" in the fourth year. In the current commercial series in the fifth year, he holds a Yunker bottle and conveys a message "It works!" to viewers. The Impact Mark, used for the first time in this commercial, is designed based on the image of a Yunker bottle placed upside down to symbolize the Yunker Power.

Sato will air this new Yunker TV commercial featuring Ichiro Suzuki with his great abilities further developed as an MLB player in order to appeal the presence of the Yunker brand and promote the sales of Yunker in the colds season, the highest demand period of the year for this tonic drink.

Since the launch of "Yunker Kotei Solution" in 1967, the lineup of the Yunker tonic drink series has expanded according to the needs of customers. Currently, some 30 Yunker-brand drinks are available on the market. Sato is conducting formulation study to consider various combinations and formulas of galenicals in order to deal with wide-ranging symptoms for which tonic drinks are wanted by consumers living in a complex, modern society and having segmented needs.

Story of This Commercial

A town in the Wild West in dead calm. When gusty wind blows up dust, a giant pitcher tries to take away a beauty over her strong protests. A boy who wants to help her finds Ichiro, rushes to him, and hands him a bat instead of a gun. In the midst of mounting tension, Ichiro holds the bat at the ready. The pitcher throws a fastball. Ichiro swings and strikes back the ball at ultraspeed. At this moment, the scene changes to a baseball stadium. After the narration of "Powered by Yunker!", Ichiro holding a Yunker bottle in his hand declares "It works!"